Backlinks – The Busy Business Owner’s Guide
Backlinks might sound scary and technical, but the definition is straightforward. Acquiring them may not be so simple, but that’s a story for another day. First, let’s understand what they are and why they matter for your local visibility. A ...
How Poor Page Titles and Meta Descriptions Impact Your SEO
Page titles and meta descriptions are one of the many pieces that go into a successful local SEO playbook. How important are they, you ask? Well, page titles impact your visibility (how prominently you show up in the SERPS (search ...
Your Website Just Launched. Now What?
The launch of a brand new or redesigned website is a milestone worth celebrating. But once the excitement has worn off, you may wonder, “Now what? I’ve got this great website, but how do I generate more leads?” This is ...
How to Design a Lead Magnet Landing Page
In a recent article on Lead Magnets, I made the case for why every service business should be using lead magnets to connect with prospects. (Give it a read if you don’t already know about lead magnets and their benefits). ...
Why Your Service Business Needs a Lead Magnet
Many people who visit your website aren’t quite ready to pick up the phone or schedule an appointment. That’s a cold hard truth, but it doesn’t mean that they aren’t interested in what you do or don’t want to keep ...
