Proper use of headings (H1, H2, H3, etc.) on your website is important for both user experience and SEO. When headings are misused or neglected, it can impact your local SEO results. Here’s why headings matter and what you can do to optimize them for better local SEO performance. The Role of Headings in SEO … Read more
When you visit a website, you may notice that the text is organized in a way that makes it easy to read and understand. One important tool web designers use to achieve this is called “heading tags.” If you’re not a techie, don’t worry—it’s simpler than it sounds. Let’s break it down. What Are Heading … Read more
Backlinks might sound scary and technical, but the definition is straightforward. Acquiring them may not be so simple, but that’s a story for another day. First, let’s understand what they are and why they matter for your local visibility. A backlink is simply one website linking to another. You may have also heard the term … Read more
Good photography is like a cheat code for your website: It helps visitor know, like and trust you
It helps differentiate you from your competitors, It helps you sell more of whatever it is that you sell,
and to boot, it’s not all that expensive or time consuming to accomplish.
Page titles and meta descriptions are one of the many pieces that go into a successful local SEO playbook. How important are they, you ask? Well, page titles impact your visibility (how prominently you show up in the SERPS (search engine results pages) and click through rate, and meta titles impact click through rates (CTR). … Read more
Reviews are an important piece of the ongoing SEO puzzle. According to Whitespark, reviews are the third largest ranking factor for the Local Map Pack and the seventh largest ranking factor for Local Organic searches. This means that reviews are important for visibility, but they’re also important for building authority and conversions. All told, reviews … Read more
Search engine optimization can seem intimidating. I know from personal experience: for years as a web designer and developer, I felt like SEO was some kind of voodoo that only special internet gurus knew how to harness. I’ve spoken to many business owners, too, who feel like they “should” be doing SEO, if they only … Read more
You might be wondering, “what does an actual local search campaign look like?” Well, here’s an idea. The table below will give you a generalized timeline for a hypothetical 12-month campaign. There are many factors that this table doesn’t take into account, such as: The answers to these questions will decrease or increase the amount … Read more
Reviews are a big part of ongoing local SEO success. In general, more reviews and higher ratings will improve both your visibility and your conversions. You might know all that, yet still feel daunted by collecting reviews. Unfortunately, there is no “one-size-fits-all” review process that works for every business, but one thing that helps is … Read more
The launch of a brand new or redesigned website is a milestone worth celebrating. But once the excitement has worn off, you may wonder, “Now what? I’ve got this great website, but how do I generate more leads?” This is normal for many small businesses—without a strong web presence prior to launch, a new website … Read more
